ERDINGER. ›Weißbier is weekend‹

Klaus Einwanger

Erdinger Weißbräu and "Kloppo" - really a perfect match!

What do a brewery entrepreneur and a famous soccer coach have in common? Values ​​such as highest quality standards, joie de vivre and much more. As the year 2019 drew to a close, Erdinger Weißbräu private brewery dropped the bomb:
As of 2020, FC Liverpool coach Jürgen Klopp will be their new brand ambassador - a mega deal!

In January 2020, food & people photographer Klaus Einwanger traveled to Liverpool with two assistants. During the shooting of the TVC production by director Hans Steinbichler, our team took photos for the large-scale brand campaign 2020 by Erdinger Weißbräu with Jürgen Klopp. Shortly thereafter featured on large format posters throughout Germany.

For three days, the film and photo production teams worked simultaneously and at different locations in Liverpool to get everything done for a successful campaign launch. Indoor and outdoor shoots - on a lawn, in a pub at the bar, even the famous Penny Lane was temporarily closed for the shoot.

A great set, a cheerful team of 70 people and Jürgen Klopp's charisma and professionalism made this photo and film production in Liverpool a unique experience.


- Credits -

Client: Privatbrauerei ERDINGER Weißbräu
Production: Bayerl & Partner Film