Schöffel Originals - 50 years outdooR

The iconic outdoor brand Schöffel has revived their classic styles to the delight of all modern day vintage connoisseurs. The new “Originals” line features a vintage color scheme and oversized logos. Led by the Munich-based lead agency 19:13, we captured the motion imagery while the still images were produced simultaneously. The brief called for various different film formats, in particular the increasingly popular vertical screen format. The loud, in-your-face clips have been published all over the place and are leaving their mark.

Our loyal client Schöffel celebrates their 50-year anniversary this year with the return of their signature original styles. Cool retro paired with modern functionality - Schöffel, essentially!