SCHÖFFEL. ›Originals‹


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SCHÖFFEL. Original Shorties

Schöffel Originals - 50 years of outdoor!

Outdoor icon Schöffel revives true classics and makes the heart of all vintage fans beat faster. The makers are launching an "Originals" line that focuses primarily on vintage colors and large logos. Together with the new lead agency 19:13 from Munich and in parallel to the photo shoot at Milk Studios, we filmed several clips for different applications and formats. During the shoot, particular attention was paid to the increasingly important vertical look. The "cheeky" clips can now be found everywhere. Our long-time customer Schöffel, celebrates its 50th anniversary with the return of true originals. Cool retro look with the functionality of today - just Schöffel Originals.

- Credits -

Client: Schöffel Sportbekleidung
DoP: Christian Weischer
Production: KME Studios