Lidl. ›Mix it your way‹

Lidl is celebrating its 50th anniversary this year and is doing so with a special brand promotion. Under the motto "Mix it your way, with Freeway", four exclusive gift sets are being offered in German stores for customers to mix themselves. Branded spirits in a package with soft drinks from Lidl's own brand Freeway.

And the campaign images? They were staged by our photographer Klaus Einwanger.

Happy birthday Lidl!

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Lidl is celebrating its 50th anniversary this year and is doing so with a special brand promotion. Under the motto "Mix it your way, with Freeway", four exclusive gift sets are being offered in German stores for customers to mix themselves. Branded spirits in a package with soft drinks from Lidl's own brand Freeway.

And the campaign images? They were staged by our photographer Klaus Einwanger.

Happy birthday Lidl!

‍