Of Fire, Friendship, and one of the Year's Best Campaigns.

BBQ isn't a trend; it's a culture. When two friends like Sebastian Schweinsteiger and Felix Neureuther gather around a fire and share stories, it creates those unique, authentic moments that simply 'must' be captured and preserved. And that's exactly why we at KME Studios are happy to get up early and stay up late for on-location shoots.

We are absolutely thrilled and delighted that the PETROMAX campaign, which we had the pleasure of visually implementing on behalf of BRAND-PEARLS agency, was awarded the OUTDOORMARKT TROPHY 2026 as Best Campaign of the Year was awarded.

A big thank you to the entire team at PETROMAX, BRAND-PEARLS and all the creatives who made this campaign what it is.

And because some things are cyclical, here's a little fun fact: Exactly ten years ago, in cooperation with the Agency FÜNF WERKEN we had the opportunity to visually implement the BBQ theme for Weber Grill and co-create it. And that campaign was then awarded the BRAND AWARD in GOLD was awarded.

Here's to the next ten years. To BBQ as the cultural asset it deserves to be. And to the next fire we get to ignite – because somehow, we just know how to visually spark excitement.

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